If you want to grow your local business without increasing your overhead marketing expenses, you might feel as though reaching your goal is all but impossible. Although most marketing platforms require an ongoing investment, search engine optimization does not come with the same problem. When you implement SEO the right way, your content will show up on the search results page when your prospects search for terms that are related to your market. Once your website gets ranked, you will get a steady flow of targeted visitors, and the rewards will last long after you end the original SEO effort.
If you would like to take advantage of SEO when it comes to growing your local business, keyword research is the first step that you will need to follow. Using Google’s Keyword Planner, enter a few search terms that you think your customers might use when they are looking for the solution that you offer. The tool will then give you a long list of related terms for you to consider, but when you use them in their generic form, many of those keywords will have a lot of competition. You can include the name of your city or state in the keyword to reduce the competition. Doing so will also attract the attention of people who live near your establishment, bringing even more people through your doors.
After you have several keywords in mind, you are ready to start writing high-quality articles that will get Google’s attention. Some people make the mistake of valuing keyword placement over readability, but this error will decrease your effectiveness. Because the search engines want to provide their users with useful and relevant content, low-quality articles won’t perform well. Use the keyword in the heading and a few subheadings, and you will be moving in the right direction. If you can place the keyword for which you want to rank in the body of your content without harming the readers’ experience, doing so can improve your odds of showing up on the first page of the search engines.
No matter how many SEO articles you have on your website or blog, you won’t get the best results unless you build backlinks from reputable domains. Each link that points to your content acts as a positive vote from the domain that hosts the link. Although building reliable backlinks might seem difficult and challenging, it does not need to be. Guest posting, building directory listings and citations, submitting press releases and sharing your content on social media platforms will provide you with backlinks that will improve your overall SEO rank.
Consistency is Key
At the start, you might feel as though SEO is a tactic that only major companies use to attract new clients, but businesses of all sizes can benefit from this valuable resource. In fact, overlooking the ways that SEO can improve your business is the same as throwing money away. You won’t always notice a change in your rankings overnight, but sticking to the path will allow you to take your profitability to the next level.
Serp Raider offers the services listed above specifically for businesses like yours! Contact us today to learn more about our seo services for local businesses.